Blog · Selling
Selling in spring: what
the calendar changes
Everyone says spring is the season to sell. We pulled our own sales data to check — here's what's actually true for Canterbury-Bankstown, and when winter quietly wins.
Spring selling advice is real estate folklore: gardens bloom, buyers emerge, prices peak. Some of it survives contact with actual numbers. Some of it doesn't.
We looked at our last five years of sales in the district and compared seasons. The results were less tidy than the folklore.
What the numbers actually say
Spring listings do sell faster — our average was 24 days vs 31 in winter. But clearance rates barely moved, and the extra competition from other sellers' listings ate most of the buyer surge. The houses that performed best in spring were the ones priced correctly in week one — season amplified a good strategy rather than replacing one.
- Spring: more buyers, more competing listings, faster sales at market price
- Winter: fewer buyers, less competition, patient sellers often beat expectations
- Autumn: quietly consistent — our best clearance rate was actually April 2025
Gardens photograph better in spring. The data cares less.
Season decides the crowd size. Pricing decides the result. — Daniel Reeves, principal
When winter quietly beats spring
If your property is one of few listings in its pocket — a tidy three-bedder in Birrong, say — winter's thin competition can work harder for you than spring's crowd. We sold a Greenacre cottage in July for $45k over a spring-flavoured appraisal because it was the only one like it on market that fortnight.
The real variable isn't the season. It's how many similar properties buyers can compare yours against that month.
Timing your campaign
Work backwards from readiness, not the calendar: styling, repairs and photography take two to three weeks. A property launched mid-September catches spring buyers without the October listing flood. If you're weighing up timing, start with a market appraisal — the comparable sales tell you more than the season ever will.
Related reading & services
Where to go next.
Quick questions
Seasonal selling questions.
Thinking about timing your sale?
Get an appraisal and a season-by-season read on your specific property — generic advice only goes so far.